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Integrating seamlessly with our persona design and ideation modules, Papillio's journey mapping features makes it easy to build visually stunning and informative journey maps.

Add journey stages and steps and then build your map using a variety of lane types, ranging from rich text and images to experience metrics and information chips.

Papillio's journey mapping feature includes drag-and-drop capability to make it easy to move journey steps as you evolve your thinking.

Drag & Drop Grid Layout

Drag & Drop Grid Layout

flexible grid layout

Arrange map columns hierarchically through layers of journey stages and steps, and then add as many lanes as you need to convey your experience design. Simply drag journey steps to change their order.

flexible grid layout
rich text lanes

Rich Text Lanes

Rich Text Lanes

rich text lanes

Use rich text support including font colors, underlining and bullets to make your journey richer and easier to understand.

Image Lanes

Image Lanes

image lanes

A picture speaks a thousand words. Give your journeys visual context by addding images.

image lanes
information chips

Information Chip Lanes

Information Chip Lanes

information chips

Use informations chips to add lists of information to yoru maps.

Experience Metrics Lanes

Experience Metrics Lanes

track journey experience

Track customer brand, service and digital experience at each step throughout the journey.

track journey experience
link ideas to journeys

Linked Idea Lanes

Linked Idea Lanes

link ideas to journeys

Linking ideas to your journeys make the journeys easiliy accessible as a part of the the innovation value chain and identify specific steps where improvements can be actioned.

Link Personas

Link Personas

link personas to journeys

Create an explicit relationship with personas by adding them as experience recipients or journey actors.

link personas to journeys

Powerful Collaboration Features

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