Integrating seamlessly with our persona design and ideation modules, Papillio's journey mapping features makes it easy to build visually stunning and informative journey maps.
Add journey stages and steps and then build your map using a variety of lane types, ranging from rich text and images to experience metrics and information chips.
Papillio's journey mapping feature includes drag-and-drop capability to make it easy to move journey steps as you evolve your thinking.
Drag & Drop Grid Layout
Drag & Drop Grid Layout

Arrange map columns hierarchically through layers of journey stages and steps, and then add as many lanes as you need to convey your experience design. Simply drag journey steps to change their order.


Rich Text Lanes
Rich Text Lanes

Use rich text support including font colors, underlining and bullets to make your journey richer and easier to understand.
Image Lanes
Image Lanes

A picture speaks a thousand words. Give your journeys visual context by addding images.


Information Chip Lanes
Information Chip Lanes

Use informations chips to add lists of information to yoru maps.
Experience Metrics Lanes
Experience Metrics Lanes

Track customer brand, service and digital experience at each step throughout the journey.


Linked Idea Lanes
Linked Idea Lanes

Linking ideas to your journeys make the journeys easiliy accessible as a part of the the innovation value chain and identify specific steps where improvements can be actioned.
Link Personas
Link Personas

Create an explicit relationship with personas by adding them as experience recipients or journey actors.

Powerful Collaboration Features
Upload Attachments

Include supporting documents with your personas, journeys, ideas and projects. Upload attachments and use Papillio as a central innovation library.
Categorize using Tags

We're sure, like every company, yours has its own unique terminology. Add your terminology and use it as tags within Papillio to categorize data.
Integrated Online Chat

Open our integrated online chat panel when you're working with your colleagues for easy collaboration without the need to establish a video conference.
Manage Teams

Create teams for each of your business's operational units or project teams for easy and seamless allocation of tasks to groups of people.
Create Squads

Limit edit capability to people involved in specific design, ideation or project workstreams by adding individual users or an entire team to a dedicated workstream squad.
Invite Colleagues Online

Send your colleagues an invitation to join you online directly from within the app whenever you need to collaborate on an improvement initiative.
Upload Attachments

Include supporting documents with your personas, journeys, ideas and projects. Upload attachments and use Papillio as a central innovation library.
Categorize using Tags

We're sure, like every company, yours has its own unique terminology. Add your terminology and use it as tags within Papillio to categorize data.
Integrated Online Chat

Open our integrated online chat panel when you're working with your colleagues for easy collaboration without the need to establish a video conference.
Manage Teams

Create teams for each of your business's operational units or project teams for easy and seamless allocation of tasks to groups of people.
Create Squads

Limit edit capability to people involved in specific design, ideation or project workstreams by adding individual users or an entire team to a dedicated workstream squad.
Invite Colleagues Online

Send your colleagues an invitation to join you online directly from within the app whenever you need to collaborate on an improvement initiative.
Any Questions?

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